Optimize Your Website so It Works For You
What is Website Optimization
Website optimization is the process of using tools, strategies, as well as experiments to improve the performance of your website, drive more traffic, increase conversions, and grow revenue.
One of the most important parts of website optimization is search engine optimization (SEO). SEO focuses on getting various pages of yourwebsite to rank higher in the SERPs for specific keywords but also enables prospects to find your brand in the easiest way possible. The other aspect is on-pafge optimization. The technique ensures that prospects that land on your website has the best user experience leading them to take the best action and convert to a lead.
By optimizing your website, you can not only tap into an untapped market in the most effective and efficient manner, button also open doors to more conversions and revenue gains.
While SEO is an important part of website optimization, it’s not the end-all-be-al of optimization.
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Why is Website Optimization Important?
Website optimization is one of the most important things you can do. If you don’t optimize your website and your content, it doesn’t matter how many people search for terms relevant to your business. Your site will not show up in the results. Therefore leaving your business never being found.
There is a lot more to website optimization than content and SEO strategies. Image compression can be a huge hinderance on page speed loading that can intern lower your search presence and prospects may leave if your website loads really slow.
If you are using WordPress as your platform you need to make sure that all your plugins and WordPress versions are always up to date. If they are not, that can cause code incapabilities as well as code vulnerabilities that can cause your website to run slow or even worse, not work at all.
One of the things I rarely see developers talk about when it comes to website optimization is hosting. If you are using a unreliable hosting company or a host that has you on a shared server a million other sites are on, that can also slow your website down as well. Finding the right host that can maximize your server speed, utilize a content delivery network (CDN) and offer you a great plan for less all while making sure your website loads fast is one of the most important aspects of a website. We can help you with that as well.
Page speed is another great website optimization strategy. There are a lot of free page speed test you can run online like Pingdom and GTMetrix. The problem with those that no one will tell you about is that once you submit a “test” to their service they send a bunch of bots to your server which can look like a DDoS attack and slow your server down which will cause you score to not reflect what it may actually be.