Frequently Asked Questions

Search Engine Optimization
What is Search Engine Optimization (SEO)?
SEO is the process that focuses on optimising a website to make it more visible in search engine results, with the goal of driving more organic traffic to the website. Organic traffic is driven to a website from clicks on these search results.
Why is SEO important?
SEO is important because organic traffic is natural, which means it is earned and not paid for. TO be successful you need to invest a lot of time and resources in SEO. Search engines get better by the day at identifying the intent of a search query which makes choosing the correct keywords to drive traffic to your website even more important.
Why does SEO take time before you see the benefits?
SEO takes time because you cannot cheat the system. If you do, you risk getting your domain banned or severe harm thus negativley affecting your results. Search engine algorithms get more advanced by the day with an emphasis on delivering users the more relevant, and highest quality results based on their search terms. So, it takes time for your site be get indexed, crawled for those keywords and key phrases to become visible on a search query. It does not just happen, you have to put time in and make sure you website is set up properly and all your webmaster accounts are set up properly in order fo your site to be found organically.
Why should I continue SEO after I get good rankings?
Search engines are constantly evolving and updating their algorithms and your rankings can fluctuate on a daily basis. It takes constant research and updating to keep Url; rankings in the top positions. You can loss rankings if you stop continuing with SEO growth.
How long does it take for SEO rankings to start working?
Search Engine Optimization is not an overnight strategy. It can take up to 6-9 months for search engines to crawl your site and index the changes. It all depends on your website, the amount of work that is required and the crawl frequency of the search engines.
Is keyword research important?
Keyword research is important so that you are not creating content on words no-one is searching for. You need to find the words people are searching for so you can optimize your keyword strategy to match the keywords users are searching for.
What are the most important ranking factors?
Google has said its top three factor are links, content and RankBrain. Basically crating great content that Google finds to best match a search query.
What is on-page SEO?
On-page SEO is any action taken on the website itself to improve performance. This can include: optimizing content to contain target keywords including meta tags, headers and images. Making sure that the website is accessible (accessed by bots to be indexed) and can easily be navigated by users. Using internal links in menus, body content and breadcrumbs. Making sure your website loads quickly. Minimizing crawl errors. One of the newest and best practices is to have your site optimized for mobile as well.
Why are keywords important?
Not having the correct keywords on your website will make your site struggle to drive valuable traffic to it. Choosing the correct keywords can be difficult, especially if your business operates in a very competitive niche. Not all keywords are for you. For example, if you are a metallography testing manufacturer and you sell saws and saw blades, a keyword like "Saws" or "Saw Blades" is far to generic and you will never show up for those results because your local hardware store will. You need to use more specific keywords like "Metalographic chop saws" or "Diamond blades for metallography".
Why is site speed important?
Site speed can be very important. If you website takes longer than 3 seconds to load, it is highly possible that you will lose potential revenue. The rule of thumb is that 40% of users expect you website to load in 3 seconds or less and 47% expect it to load in 2 seconds or less. This can be a very touchy issue because most beautifully designed websites may not load that fast because of all the code, images and other factors that are required to make it look so beautiful.

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Search Engine Marketing
What is Search Engine Marketing (SEM)?
Search Engine Marketing refers to all activities utilized to generate visibility in search engine results to help increase revenue. SEM can include SEO, content marketing, link building and pay-per-click (PPC) campaings.
Why should we use Search Engine Marketing?
The internet plays a huge part in potential customers and current customers finding your products and services. Placing ads and PPC campaigns can help you gain potential clients by paying for words your clients are searching for.
How does Search Engine Marketing help my business?
Your internet presence is not 9-5. An e-commerce store or informational website are on 24-7. You can benefit from increases sales, increased leads for your services, increased number of visitors to your physical store and online store
SEM vs. SEO
Generally Search Engine Marketing (SEM) refers to paid search marketing. Whereas Search Engine Optimization (SEO) is the optimization of your website to gain organic (unpaid) search volume by having the most relevant content for searches.
What is the difference between Search Engine Marketing and Pay Per Click (PPC)?
SEM is the umbrella term that encompasses PPC and is not limited to only this form of advertising. It is activity that intends to improve how easy it is to find your website through a search engine. PPC is online advertising that works with search engines and other channels to get your results at the top.

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Social Media Management
How does Social Media Management Work?
We take your content and turn it into engaging posts in order to help your business grow and engage your followers. Posts take time to create and maintain. It's a full time job.
How do I know if what you are doing is working?
You will know by the content strategy we propose, the engagement by your followers and by the new followers you gain month to month. Posting consistently will gain you more followers.
Can I delete bad comments or reviews on Social Media?
If you get a bad review or bad comment on one of your products or services, it is best to reply back and figure the problem out together and it can actually help your business.
How often should I post?
Its best to post 2-3 times a week to keep your followers up to date on all of your products and services. If you are utilizing "stories", those last 24 hours so you can use those as a sense of urgency.
How much do you recommend a client spend on social media advertising?
There are a number of factors to determine a client's social media budget, and there is no one-size fits all answer. Simply put, the more you can send on an advertisement, the more people your ad will reach. There are numerous options and ways to set this up so that if you need to refine your demographics you can do that to help with a smaller budget as well.

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